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Research-backed whitepapers for decision-makers.
Practical, data-driven guides on AI adoption and performance marketing, written for Indian business leaders who need more than vendor slides.
Whitepaper
AI Automation Readiness for Indian SMEs
A strategic readiness framework for Indian SMEs evaluating AI adoption. Covers a five-dimension process audit, vendor selection criteria, ROI benchmarks, and a phased implementation roadmap tailored to India's business environment.
- Assess your AI readiness across 5 operational dimensions
- Identify which processes to automate first for maximum ROI
- Evaluate AI vendors without getting lost in demos
- A phased 90-day roadmap for first-time AI adopters
- India-specific benchmarks from real SME deployments
Whitepaper
Performance Marketing ROI Framework
A data-backed framework for measuring and improving performance marketing ROI across Google Ads, Meta, and LinkedIn. Includes CPL and ROAS benchmarks for Indian markets, attribution models, and a practical campaign audit checklist.
- CPL and ROAS benchmarks across 4 key Indian industries
- Build an attribution model that accurately reflects your funnel
- Common ad-spend leakage points and how to fix them
- The full-funnel measurement framework MagicWorks uses with clients
- A campaign audit checklist you can run today
Whitepaper
AI-Native Websites vs Traditional Websites: A Cost-Benefit Analysis
A practical decision framework for CEOs, founders, marketing heads, and CFOs evaluating whether to rebuild on AI-native website architecture or optimise the current site. Covers two cost-benefit dimensions most rebuild proposals miss, six industry-specific compression candidates, and the break-even math.
- The two cost-benefit dimensions of a rebuild: marketing performance and internal operational efficiency
- The 53% mobile abandonment math across Rs 5, 10, and 25 lakh monthly ad budgets
- The MagicWorks internal case study: HR resume screening compressed from 8 hours to 1 hour daily
- Compression candidates across 6 Indian industries: real estate, edtech, healthcare, manufacturing, professional services, and D2C
- A prioritisation matrix for choosing your first AI-native compression pilot
- The break-even math: typical investment, payback period, and when a rebuild is NOT the right call
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